Is your company on MySpace or Facebook?
Check out Blentec’s MySpace page to see how the small blender maker, famous for its viral Will It Blend videos, is bringing its online marketing together with social networking.
Blendtec is just one example. Here’s the Facebook page of PTS Data Center Solutions Inc., a small New Jersey consulting firm.
Small and midsize companies in the U.S. are expected to move more of their advertising and promotion to social networking in 2008, doubling their investments in sites like Facebook, MySpace and LinkedIn, according to a forecast by Access Markets International Parters Inc., an information-technology strategy firm.
These digital outposts, while typically low cost, can require a lot of managing. And all that interaction can raise potentially uncomfortable situations when customers take advantage of these sites’ easy ability to talk back — you may not always like what they’re saying.
Small companies looking at social networking should choose where they want to be and what they want to say carefully, says Niki Fielding, chief executive of Digital Brand Expressions, a consulting firm that helps PTS with its strategy. To be effective, these pages should be refreshed and monitored frequently — and you have to engage users. “You can’t just set them up and not involve yourself in the community,” she says.
We have two websites: www.chocolatedownunder.com.au and www.organicbabe.com.au selling worldwide.
Our problem has always been who to use and exactly what is the right thing for you to do.
There are so many websites and information out there and after all the research and long hours reading and reading you still sometimes dont come up with more clicks.
Its hard for a small business to begin their dream and lack of knowledge is one of the key issues of how successful you will be.
I will check out the above websites and hope they will be useful.
Thanks for the great article.
